Location Bid Modifiers
Location Bid Modifiers are one of the best ways to increase uplift on established Adwords campaigns, whether text based or Shopping. If used at at all, many advertisers increase bids based on best guesses, such as "Let's increase London by plus-10%". These hunches fail to take into account the key levers that determine success: gross margin, AdWords costs, delivery costs and return on ad spend (ROAS) targets. Within Dream Agility's Bidding Genius module, our Location Bid Modifier reports can be run at all levels from account-wide to individual ad groups, regardless of whether these are text- or shopping-based campaigns. ROAS targets can be changed to create 'What If' and 'Sensitivity' analyses.
This video takes you through the Location Bid Modifier element of the platform.