Smarten up your Shopping results for Xmas
Free event for e-Commerce practitioners and Digital Marketing Agencies - 9th October, Manchester
Tis the season to be jolly, especially if you’re Google! Find out how their latest shopping initiatives are panning out, what to expect from Bing PLA’s and how to make your budgets go further with more bang for your buck at the Shopping Gurus first event. Kindly sponsored by Deloitte, you can expect a delicious breakfast and a morning packed with takeaways for every size budget.
Twice the sales for less than half the extra cost – an in-house success story
Andy Speake, E-Commerce Manager at Mozimo.
Andy leads the in-house team at Mozimo and is a seasoned E-Commerce professional with many years client side working for the likes of JD Sports and the Hut. Mozimo has been successfully trading online for several years on both Amazon and Google, as well as in the UK and internationally, with significant exports and 3 High Street stores in the North West Since Andy took over he has doubled the Google Shopping Revenues for only 50% more cost and a 40% reduction in cost per converted click in a period of 2.5 months, with plenty more scope for growth, only hampered by the need to increase headcount to cope with it. Find out what you could glean from his experiences to apply to your accounts.
What’s hot and what’s not in paid shopping this festive season
Elizabeth Clark, CEO Dream Agility
Dream Agility are an award winning, paid search Shopping Ad Tech firm with Bing and Google Partner Status.
One size doesn’t fit all when it comes to Google Shopping, find out what’s likely to work for your campaigns without the expense of experimentation.
Bings in Pilot, but what’s next and who is going to make the most out of it?
There’s lies , damn lies and statistics – what do the conflicts between Google’s search data and the retail figures for Christmas 2014 from the Big 4 mean for the success of your 2015 campaigns?
Local Inventory ads are here! Great for shop owners looking for cheaper footfall, but what’s the catch?
Google Shopping - the shifting sands in paid search and how agencies need to adapt.
Paul O’Connor, Digital Media Strategist, Amaze.
Paul’s worked across all the biggies in the North West from Amaze, to MediaCom to Latitude, the challenges the sector faces when dealing with paid search on Shopping are fairly common to all. Find out what they are and strategies you can adopt to mitigate them, from changing a customers perspective on feeds to in-house changes migrating to managing shopping campaigns.
How paid search in Shopping could set retail in the North apart from the UK
Richard Gregory, Exec Committee Member Manchester Digital, Sascon Founder, Ex MD Latitude.
A very youthful looking granddaddy of Digital with a global pedigree, Richard puts the paradigm shift from text ads to shopping in context- thanks to the introduction of real time information via feeds. Plus the opportunity that offers to savvy retailers and agencies alike in the North and how the various not for profits support that growth.
Places are limited, so please register by Friday 25th September 2015
If for any reason you cannot attend, please join our Shopping Gurus group on Linkedin for the latest news, future events and Shopping related networking.