The VIOLATOR: The Google Policy Violation Tool
Google policy violations cost time and sales and are something every online retailer should be wary of. Ultimately, if you break Google’s Policy rules, your ads won’t serve – it’s really that simple! Unfortunately for anyone in the nutrition, manual or heavy duty trade, weapons, gambling or tool industries, policy violations are almost unavoidable.
In 2016, Google’s “Bad Ad Report” showed that they took down more than double the number of ads in 2016 than in 2015 by removing 1.7 billion ads, compared to the 780 million removed in 2015.
The existing process with Google to address and resolve violations is very time consuming and usually results in ambiguous answers that require a lot of trial and error until the actual keyword/issue is found. Most of the time you, as the retailer, are left knowing there is an issue but not what or where it is!
Dream Agility have developed new functionality to resolve this issue and take the pain out of policy violations! The “Violator” pulls data at scale and takes ALL the guesswork out of policy violations in Ads. The tool tells you EXACTLY where the violation appears (i.e. which URL & where it appears in the Ad copy), what violation category it falls into and the specific offending word.
The Violator not only makes it quicker and easier to spot and deal with violations, it also helps speed up the process to rectify them. It equips you with information to either appeal it or edit it, saving you time, resource and keeping those Ads serving for the maximum sales opportunity.