Our feed optimiser is one of the most advanced on the market, and has more algorithms than any other feed provider we’ve seen. It’s suitable for businesses that require a high performance inventory feed in paid search. Unlike most providers, our feed optimiser was built for paid search first and not adapted from market places (which have far inferior requirements), hence we get superior results from our feeds, with better ROAS. We provide feeds for Google, Facebook, Instagram, Bing, etc.
Google do not use their Visual AI in Merchant Centre. This is allowing product violations getting into google without anything being triggered. Which is why having no product violations cannot be viewed as everything in your feed is correct.
Google compliant feeds are often full of errors. In audits, results show typically 40% of fields in feeds have incorrect data. Saying something is a t-shirt when it is a pair of sunglasses won’t show as an error, but it’s going to cause you massive problems trying to sell your sunglasses against T-shirt search queries.
There are plenty of perfectly adequate feed companies that will produce you a feed which is Google compliant (but not necessarily correct)
We have more optimisations in our feed optimiser than any other feed optimising company due to the complexity of the feeds we have worked one. The largest was 3.5million products the smallest just a few hundred.
Most Feed optimisers just use the Google fields in your Facebook feed (which Facebook currently allows), but Facebook has its own taxonomy, and you’d get better results using theirs. We’re part of the Facebook Commerce Accelerator and have first-hand experience of the roadmap for Facebook, Instagram, Messenger and WhatsApp. We can make sure that you are able to get a first mover advantage on the upcoming changes.