Our Always On search engine is a real-time connection to Google Merchant Centre, enabling you to search, select and update any individual product directly into the Google Merchant Centre via an intuitive WYSIWYG control panel. Always On allows you to search for any product using Product ID or groups of products that meet certain attributes, such as Product Title, Colour and Size. For larger feeds Always On provides a fast way of interrogating your data, with features such as negative search, you can create lists of products with empty fields, e.g. missing GTINs, Missing descriptions or titles, etc. Check the stock levels registered in Merchant Centre. You can also edit products to over write the feed, providing an enhanced layer of SEO. Split tested products (at an individual level rather than a feed level) can be individually edited here if desired.