Intelligent Tracking Solution

Bridging the gap between search terms, leads and actual revenue

Want to build high performance scaleable Lead Generation pipelines or grow high value offline e-commerce sales? Join the dots between your Google, Bing and Facebook spend. Attribute sales values to keywords and search terms that make the phone ring and forms fill, then increase ROAS and accelerate the most profitable/high value/quickly converting sales with our Intelligent Tracking Solution

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Whether it's Lead Generation or High Value Offline sales, the most powerful aspect for a marketer is the ability to measure what is driving actual sales. 

With ITS (Intelligent Tracking Solution) you can give future marketing activities greater impact as you’re given the knowledge of its actual worth, thus taking the guesswork out of attributing phone calls/form fills to marketing spend.

Ideal for lead generation

Want better lead Generation and a high performance scaleable pipeline? At the moment you spend money on Google, Bing , Facebook and you make sales, but which precise keywords and search terms actually generated the high value or fast converting sales? the most powerful aspect for a marketer is the ability to measure what is driving actual sales. How much could you grow your sales or increase your ROAS, by removing the words/ads that don’t work and hammering the ones that perform? We’ve slashed £300k per month spend in half whilst maintaining sales, once we’d categorically identified what wasn’t working. We’ve also taken modest Lead Generation spend with high value conversions and exponentially increased conversions

Tying everything together, the platform provides precision intelligence which results in commercial decisions based upon actual revenues rather than lead numbers or arbitrary CPA figures.

Essential for optimising offline e-commerce purchases

Are your High Value Offline e-commerce sales being fully optimised? Likelihood is that unless you are effectively tracking phone and form fills, the ads/keywords that cause the sales are not being attributed with the sales value and will be killed for under performance, adding insult to injury when these search terms and keywords should be optimised for higher sales. We have clients that will spend $0.12 on a click once a year for a $20k sale, and have a multitude of similar high sales value clicks that would otherwise go unnoticed, or worse, killed - as the customer will always pick the phone up to make the purchase – then the link to the ad is lost. We’re often told that offline sales make up a small proportion of sales, but we then discover are actually a significant proportion of sales values. Our ITS will let you safely kill non converting spend whilst identifying and capitalising on the keywords and search terms that actively drive high value offline conversions.

Make the right commercial decisions with accurate data

Our Intelligent Tracking Solution gives you greater insight into the buyer’s search term/keywords entered, Ads clicked on, Actual value of the final transaction allowing you to adjust the bid price for the ads in order to achieve maximum profitability. This results in greater and more meaningful commercial awareness when it comes to your ad spend. 

Make a potential customers' form fills ring your phone instantly

The latest addition to our Intelligent Tracking Solution is to get your potential customers form fill to make your sales team phone ring - the instant they complete the telephone number. The salesperson gets an automated message telling them what the prospect enquiry is and asking if they’d like to connect directly to the prospect, letting them act in the moment when the prospect is red hot and instantly showing your organisation up in an attentive and organised light. This approach has proven to dramatically increase lead gen conversions.


An award winning 425% increase in sales example in action

One of our clients, My Generator, Australia's premium online retailer for portable power products, has been using our tracking solutions for a couple of years and has dramatically changed they way decisions are made about their Google Ads account. While prospect customers browse online, when it comes to the purchase of high value items, the purchase often happens offline. Being able to pinpoint which clicks converted offline has lead to performance increases year after year, so much so it has caught the attention of national media:

It also won us the Best Paid Search Campaign at The Drum Awards and was noted in their online publication as one of the 5 campaigns you should revisit in 2019!

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