Cloud Based Tool
MLoD is a cloud based tool which integrates with your paid search accounts to identify words that have never converted and predicts what will never convert.
continually diminishes bad performance
Like peeling off the layers of an onion it continually diminishes bad performance, to leave only the best performing words. It fits neatly into your marketing stack and doesn’t interfere with your bid tech or any other processes.
Tested on over $500m of spend
Tested on over $500m of spend before launch we identified that between 10-30% of spend in each account has never made a conversion. Without the wasted AD spend being removed this will remain in the account delivering zero sales!