Ground Breaking Report Exposes Multi-Million Pound Google Black Hole For UK Property Retailers

A new study of the UK’s largest hybrid estate agency’s marketing spend revealed cavernous opportunities to stem advertising waste for the industry as a whole. The disconnect between online advertising, real-world customer engagement and the attribution of actual sales value back to the original advert, causes huge unnecessary cost. Looked at another way, there is a massive opportunity to plough investment into adverts that truly work to grow sales.