A Report on the Google Shopping Performance of English Premier League Clubs

Google Shopping is now a major online retail channel that cannot be ignored. However, it also needs expertise and insight. Retailers must navigate constantly changing regulations in order to prevent their campaigns being blocked. And that’s without even considering best practice for feed management, optimisation and driving increased performance.

With the 2016/2017 English football season underway, Dream Agility performed an audit of the Google Shopping performance of every club in the Premier League, celebrated as the richest football league in the world.

How did the clubs fare? Read our report and find out what we uncovered.