Image extensions have come and gone in and out of beta over the years for various product and service types but now we’re seeing them across the board, from lead gen on gyms to products on the text ads, on our clients in the UK, US and Australia.
Image extensions allow you to upload rich, relevant visuals to complement your existing text ads. These help drive performance with compelling visuals of products or services that enhance the message of your text ads.
What Does It Look Like?
When your image extension appears on the Google search results page, potential customers are shown:
- Your headlines
- Your descriptions
- Your URL
- Your image
Does Everyone Have Access To Them?
To use image extensions, make sure that you have:
- A good history of policy compliance
- A Google Ads account in an eligible vertical or sub-vertical. Sensitive verticals or sub-verticals – such as sexual content, alcohol, gambling and healthcare – aren’t eligible for image extensions
- A Google Ads account that has been open for more than 90 days
- A Google Ads account with active campaigns, and running Search campaigns so that there are active text ads
- High quality images that are relevant to the keywords
- Images which adhere to the image specification guidelines
Make Your Image Extension Useful For Lead Gen
The images on shopping ads transformed the shopping experience, you can have this now on Lead generation, particularly for things like gyms and restaurants, osteopaths, private hospitals etc. The images that you add can convey unique selling points, visually show how to convey information or inspire users to take action.
Are they better than dynamic image extensions?
We find that some of the dynamic image extensions can be a bit hit and miss. Particularly on component parts, i.e. someone if searching for a fridge and Google will show an image of a Fridge claps on a dynamic extension. Googles best practise is that you use both, so choose your images wisely.