The digital age introduced the role of influencers, and their grip on the market has been unyielding. Cristiano Ronaldo, who leads the Instagram rich list, is a testament to their prevailing relevance. But as businesses navigate the rapidly evolving landscape of influencer marketing, there’s a pressing question: do influencers still offer the magnetic pull for sales
Would you fly on a hydrogen fuelled air craft? was one of the many questions Elizabeth was posed this morning on the show, on the first day of a weeks long focus on AI.
In certain luxury or high net worth sectors, Pay Per Click (PPC) strategies can be as much about building the audience of prospects ready for when they buy as it is about targeting them at the moment of truth, such as when they or their assistant begins researching a new yacht with a view to purchase.
On Rishi Sunaks inaugural trip to the US as the UK Premier, how successful will his attempts be to propose the UK as the Worlds Regulator on AI development? ….
It’s with great anticipation we watched the launch of Apples Vision Pro and our Founder Elizabeth Clark was delighted to share her findings with Jamie Coomarasamy, host of BBC Radio 4 The World Tonight. Listen here to get an enthusiasts and a sceptics view with Kate Bevan
Post the Metaverse Fashion week in Decentraland, there was a drop off in brands from 70 to 60. Google trends reported less traffic attending than in 2022, there is currently no way for either Google or Microsoft to commercialise the Metaverse with ads so they have little interest in it. Love it or hate it you
At a packed Business Cloud event on ChatGPT and it’s applications in finance, law, tech and recruitment, Glyn Powditch announced that this was a death knell to plodders.
Today with Felicity Hannah, our CEO Elizabeth Clark and, infamously, ‘Mother of Ted’, was talking #chatgpt and what it could mean for business (and homework).
Massive Google & Microsoft Layoffs and record levels of pessimism give disappointing retail sales in US and UK. Not even the world cup made a difference. How is this going to affect your Google ROAS and Sales in 2023?
High levels of returns have proven a massive problem for e-tailers in 2022 decimating margins. Find out about our new tech to combat this.
As of September, Google is hiding search terms that advertisers have already paid for. In other words, if you’re an advertiser with a PPC campaign
Performance Max is part of Google’s solution in anticipation of the cookie-less world, combining all networks into one campaign.
Our CEO, Elizabeth Clark, featured on BBCs flagship business programme, Wake up to Money with Sean Farrington. Hot on the agenda was Meta’s Latest results. What does this spell for the future of Meta? Will their investors hold their nerve? Why is Elizabeth’s 9 year old son and hundreds of millions like him, sold on the
Our CEO, Elizabeth Clark, features in Tech Blast talking to the Editor Johnathon Simcox about expectations of VCs and why some Entrepreneurs fail to nail them fast enough.
Our CEO, Elizabeth Clark, features in Business Cloud talking about Googles latest product Performance Max, asking are you throwing money away on it
With the Chinese search market demonstrating falls in ad revenues, are we going to see similar falls in online ad revenues for the likes of Google and Facebook’s ad revenues at least in the short term?
This week marked the end of Internet Explorer. Many would ask why anyone would care with Chrome and Safari so dominant in the mobile first world. The same could be asked of Bing Search Ads.
Canada is going to compel YouTube, TikTok and the other streamers to boost their domestic content in a bid to bring in their own regulations off the back of the EU legislation.
