Articles
Have We Reached Peak Health Optimisation?
Have we reached peak health optimisation? After HOS26 and Healf HX26, we explore wellness fatigue, changing consumer habits and why the next big trend in health might be doing less, not more.
Have we reached peak health optimisation? After HOS26 and Healf HX26, we explore wellness fatigue, changing consumer habits and why the next big trend in health might be doing less, not more.
Meta Ads can deliver results, but are the reported numbers telling the full story? We explore how the Meta Pixel, attribution and conversion tracking can distort your view of advertising performance and what you need to check.
The online GLP-1 market is changing quickly. Oral medicines are opening up a new route for people who are reluctant to use injections. Tablets may be easier to distribute than injectable medicines, which can require cold-chain handling. But approval doesn’t automatically mean broad availability, NHS access or lower prices.
Google’s latest updates cover AI Max reporting, Customer Match via IP address and Shopify checkout. Here’s what they could mean for your business.
OpenAI has just announced Sponsored Agents for ChatGPT Ads, and we think this is considerably more important than another new advertising format….
How does our Smart Scheduling Agent compare with Calendly? Discover how the Smart Scheduling Agent combines scheduling, lead routing, SMS notifications and lead management optimisation to give you better conversion tracking than other solutions.
What is Google Tag Gateway and how does it compare with our first-party tracking? Learn how the two approaches differ and what happens to your customer data.
White text was once used to manipulate search engines. Now hidden prompts are being used to influence AI. Here’s what businesses need to know.
Google Ads for accountants can be expensive, with finance-related clicks often costing £/$50 or more. Discover how Google Local Services Ads can help accounting firms generate high-intent local leads without paying for every click.
Seasalt Cornwall has delivered record EBITDA of £12.1 million, demonstrating the strength and resilience of the Cornish retailer’s multichannel strategy despite another challenging year for the wider retail sector.
Track leads from the first paid search click through to sale with our new Mindbody integration. Feed real-time revenue data into Google, Microsoft and OpenAI Ads to optimise campaigns based on actual customers and sales value.
Plus-size clothing ranges are shrinking as GLP-1 use rises. But with millions of plus-size shoppers still spending, are retailers making a costly mistake?
Preparing for a PPC or digital marketing interview? Discover 10 AI topics hiring managers are increasingly looking for, from AI search optimisation and Agentic AI to attribution and AI-powered ecommerce.
Organic search traffic is changing as AI answers replace research clicks. Learn what Google Search Console, Microsoft Clarity and GA4 each reveal and what they miss.
Microsoft Clarity has taken another major step into AI Search with the launch of Topic Insights. Learn how this new feature helps businesses understand their visibility in ChatGPT, Copilot and other AI-powered search experiences and why it’s becoming essential for future SEO strategies.
AI advertising is changing how customers find businesses online. Not sure what it actually means? This simple guide explains ChatGPT and Google Gemini, why they matter, and why now is the time to prepare your business for the future of AI search and advertising.
Business owners planning to sell, raise investment or secure a substantial business loan are rightly focused on profitability, cash flow and financial reporting. However, there is another factor that is becoming increasingly important: how visible and prepared your business is for AI-powered search. As buyers and lenders look more closely at future growth, demonstrating AI readiness
AI-powered search is changing ecommerce. Discover how to enrich your product feeds using Google Merchant Center’s latest AI-focused attributes, Universal Commerce Protocol (UCP), and agentic commerce best practices to improve visibility in AI Search, Google AI Overviews, Gemini and future shopping experiences.