Organic search traffic is changing as AI answers replace research clicks. Learn what Google Search Console, Microsoft Clarity and GA4 each reveal and what they miss.
Microsoft Clarity has taken another major step into AI Search with the launch of Topic Insights. Learn how this new feature helps businesses understand their visibility in ChatGPT, Copilot and other AI-powered search experiences and why it’s becoming essential for future SEO strategies.
AI advertising is changing how customers find businesses online. Not sure what it actually means? This simple guide explains ChatGPT and Google Gemini, why they matter, and why now is the time to prepare your business for the future of AI search and advertising.
Business owners planning to sell, raise investment or secure a substantial business loan are rightly focused on profitability, cash flow and financial reporting. However, there is another factor that is becoming increasingly important: how visible and prepared your business is for AI-powered search. As buyers and lenders look more closely at future growth, demonstrating AI readiness
AI-powered search is changing ecommerce. Discover how to enrich your product feeds using Google Merchant Center’s latest AI-focused attributes, Universal Commerce Protocol (UCP), and agentic commerce best practices to improve visibility in AI Search, Google AI Overviews, Gemini and future shopping experiences.
Google’s Universal Commerce Protocol (UCP) could fundamentally change how consumers discover and buy products online. As AI shopping moves from concept to reality, retailers need to think beyond integration and consider whether their product data, inventory and ecommerce infrastructure are ready for a world where AI agents shop on behalf of customers.
Think you need a completely new AI SEO strategy? Google says otherwise. Its latest guidance confirms that the same principles behind strong SEO also drive visibility in AI-powered search results. Here’s the short version of what matters, what doesn’t, and how businesses can stay ahead as AI search continues to evolve.
How do you know if your website is appearing in ChatGPT or Microsoft Copilot answers Microsoft Clarity’s new AI Visibility features are providing businesses with some of the first meaningful insights into how their content is being discovered, cited and used by AI-powered search experiences.
Businesses that adopt new advertising platforms early often gain the biggest competitive advantage. As ChatGPT advertising begins to emerge, forward-thinking brands have an opportunity to learn, optimise, and build market share before competition intensifies. Here’s why waiting for a fully mature platform could be a costly mistake.
Most businesses focus on improving their products and services, but some of the biggest growth opportunities come from solving problems customers face before they even buy. A recent success story from one of our clients shows how identifying a simple barrier led to rapid growth, increased customer loyalty and access to an entirely new audience.
As advertisers rush to test ChatGPT/OpenAI’s new ad capabilities, one critical limitation is quickly becoming clear: Conversion Tracking Still Appears Limited. If you want to see sales values/conversions here’s how to get round it.
We’ve seen somethings in our time, but I never thought I’d be reading reports from PwC about the impact on weight loss drugs on exercise. We could be looking at a 18-month hiatus in beginner memberships from budget conscious people who prioritise weight loss over fitness and chose a weekly jab over getting on the mat.
I’ve been to two conferences recently that highlighted the same problem from completely different sectors. Everyone has been charged with implementing AI, but they don’t know even where to start…
The best way to get a review is not to chase it, but to capture genuine positive experiences. Nobody likes being pressured into giving a review and your team don’t like being pressured into asking. So how do you get a Google Map choc full of those genuine 5 star reviews?
One of the perks of having an AI company which is at the cutting edge of AI in Lead Generation in the gyms sector, is meeting some of the best Gyms and BJJ connections in the world. From Conor McGregor in our own SBG fold to the guys who run BJJ Fanatics.
If you don’t know us, you won’t realise that we also have an MMA gym under our offices and many Gym clients across the globe. At this time of year everyone is assessing their fitness goals, but here’s the one big consideration that is always missed which can ruin your good resolutions…
Google’s latest paid ads product, AI Max (the sponsored ads appearing next to the AI overview), is quietly reshaping the rules of search. Forget keywords this one’s all about prediction!
Congratulations to Sea Salt on a well deserved win for best retailers under £500m, after delivering consistent, profitable growth in a challenging market.