42%
Increase in ROAS
22%
Decrease in CPC
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Whether you’re in Financial Services, Property, Fitness, or any other lead generation activity, building a scalable funnel is challenging, but it can be a lot easier and more cost-effective using our Lead AI.
Increase in ROAS
Decrease in CPC
Increase in Sales
Increase in Clicks
Don’t make the same mistake as everyone else in your sector and optimise your leads against form fills. Not every form fill converts, in fact a lot won’t. To scale your sales based on form fills is to scale failure, demoralise your sales teams with leads that won’t convert and keep advertising costs artificially high. Our solution scales based on actual customer sales, not form fills, even if you’re doing lead gen for a third party.
The whole ball game in Lead Generation changes using real sales figures, the form fills that don’t convert are removed from the pipeline, more of the ‘good’ leads are sought, and we can bid more aggressively on the winning search terms/demographics. Your sales team are more motivated with better quality leads and higher conversion rates. Even on long sales cycle we can pass the sales data back to the referring source to ensure you get the best ROI. The only loser is your competition who are still bidding for form fills.
Our tech can fit around your existing stack, e.g. if you’re on Google Search 360 or other solutions, it can even make Performance Max campaigns go beyond the bounds of where clients thought possible.
Machine learning tool that integrates with your paid search account and identifies the words that have never converted and predicts the words that will never convert
Unlock the full potential of your conversion data with our First Party Data Pixel.
Track and identify which Ads are influencing your form fills and let your sales team catch the leads whilst they are hot with our automated alerts.
Unlike other Lead Generation Services, we manage your leads in your paid search accounts and put our tracking on your website. You have complete transparency of service, end to end and all our optimisations remain in your accounts. We don’t charge per lead, you won’t suddenly see an increase in spurious leads when you call to say your leads are down and you wont be sharing your leads with a pool of other companies. What you will see over time is an improvement in your lead quality, higher conversion rates, shorter lead times and happier sales teams.
Our tracking pixel passes back the details required to add the sales value to the source advertisement. This enables you to see, not only the ad but the keywords/search terms which have converted and conversely, the ones which have not. Our cloud-based software, Lead AI’s interface, shows you the URL the lead came in on and the source (direct, Facebook, Google etc). It can also track callbacks and it displays converted leads. Then our Managed Paid Search service ensures that every piece of data is acted upon to give you the highest possible performance funnel, with the best quality leads.
Our Lead AI tracks customer form fills and phone calls from your website. EVERY customer is tracked regardless if they came in direct or on a ad. If a customer converts to a sale beyond the 90 days attribution window in Google, the sale can still be recorded.
