Our CTO has managed some of the largest paid search account in the
automotive industry as the Group Head of Online for UK Car Group,
for Webuyanycar.com, Carcraft and Servicing Stop.
Helping to deliver a £21m uplift in a dramatic turnaround
in the UK and US.
This is the latest ad type which matches search intent to the direct model of the car, bypassing third party funnels like Auto Trader, appearing at the top of the search results.
Giving you increased visibility for your exact inventory.
Delivering local customer searching for your exact model/colour/mileage of car. With the right tech, you can even have complete visibility and transparency of the customer journey to purchase. Something that’s not possible with Autotrader.
It feels like a necessary evil, dealers complain about the price, but it’s difficult to prove how effective it was in the customer journey, and until recently, there wasn’t really an alternative. Autotrader has weak sales attribution and no true ROI view, leading to wasted marketing budgets and decisions made on incomplete data. We can also help track these sales more effectively to prove or disprove the viability.
To get started you need an inventory feed of your cars, this can be a CSV or XML file. Typical issues with this include; missing data, wrong specs/images, delays in updating stocks. You don’t need to worry about this; we have a solution for you.
Every dealer will tell you that they follow up all their leads. But the issue is, it’s generally not fast enough for the customer.
Typically speaking, 38% of leads are not contactable for appointment making after a 24-hour lag. By being able to give them an appointment to see the car, or to discuss finance, at a time that’s convenient for the sales people. While they’re in high intent mode on your site – you double the chance of that lead converting, you need to be booking people in 24/7, not just when it’s convenient for you to do so.
Leave it 24 hours or more (if you can get hold of them) and that chance of a sale halves. We can combine Google Vehicle Ads with our Smart Scheduling Solution (SSA) to remove lag from your leads and track from initial click source (Autotrader, Google Vehicle Ads, Google Maps, organic searches, etc) to key handover.
View our webinar on Google Vehicle Ads and Autotrader “Driving Sales in Automotive – from click to key handover”