Performance Tools for
In-House Ecommerce Teams

Increase ROAS, optimise PMax and it’s wasted spend,
protect performance, without handing your account to an agency.

Why some In-House Ecommerce Teams Plateau

  • PMax spends but doesn’t scale profitably

  • Feed quality limits performance

  • Budget drifts into low-margin products

  • Google optimises for conversions, not profit

  • No control over search term quality

  • Hard to separate branded vs incremental performance

  • Long term teams can lack new benchmarking 

What we Provide

Performance Protection

Removes poor-performing and unoptimisable spend and improves signal quality
to PMax for growth. 

Feed
Intelligence

Improves product visibility, segmentation, and
margin alignment.

Machine Learning
Signal Optimisation

Feeds Google better data so it scales the right products.

Actionable Tracking Insights

Have one version of the conversion truth, that’s actionable, not just informative. 

How It Works 

We start with the discovery phase which is a free account audit to see what Tech will solve your challenges, then we work on a strategy with you to implement it, train you and hand over the reins, for the easiest, safest account growth and management you’ve ever experienced. 

The impact

Instant ROAS Improvement

10-30% Wasted Spend Removed

Stronger PMax Scaling Efficiency.

Better margin alignment

Who It’s For?

This is for you if:

  • You spend £10k- £500K  per month on Google Ads

  • You already have an in-house PPC manager

  • You want better performance, not just more traffic

  • You don’t want to outsource control


This is not for you if: 

  • You want someone to “just manage it”

  • You spend under £10k/month

  • You aren’t tracking revenue properly

Integration + Setup

  • clicks to connect us to your Accounts via the API

  • No account takeover

  • Works alongside your existing team

  • Cloud based access to the dream agility platform for your team

  • No IT support required unless the tracking option is required, then it’s approx an hour

  • Data Privacy reassurance

Get a Second Opinion on Your Google Ads Performance

Even the most experienced in-house ecommerce teams can overlook hidden opportunities or areas of wasted spend.

That’s where Signal IQ comes in. 

Signal IQ analyses your Google Ads account to identify the most statistically significant growth opportunities and waste reductions across Performance Max, AI Max, Search and Shopping campaigns. Acting like an extra analyst on your team, it provides data-backed
recommendations that you can review and apply with confidence.
 

Whether you’re looking to improve campaign efficiency, uncover missed revenue opportunities or validate your optimisation strategy,
Signal IQ helps your team make better decisions based on evidence, not guesswork.
 

Explore Signal IQ to see how it can support your in-house marketing team. 

If your ecommerce performance has plateaued,
it’s probably not a budget problem.

It’s a signal problem. Give yourself an unfair advantage with our Tech for your in-house team.

OR BOOK A DISCOVERY CALL WITH US