MLOD

Roas and Sales booster

Experience the power of MLoD for Search, one of the most advanced machine learning reports available. Running automatically on the safest settings, MLoD analyses zero and sub-ROAS conversions at both the ad group and campaign levels in Google Ads and Bing, driving significant improvements in ROAS, sales, and conversion rates.

Find wasted Google Ads spend. Reallocate it. Increase sales.

Everyone knows Google is inefficient,
but their Machine Learning is not designed to optimise waste.

Our MLoD Suite shows you exactly where your Google Ads budget is being wasted and gives you the ability to automatically move that spend into campaigns that perform better, increasing sales and ROAS in the process.

It works across all Google Ads products, including Performance Max, AI Max and Search, at both campaign and ad group level. It’s never been easier to optimise Performance Max or AI Max campaigns with the help of MLoD!

No guesswork. No arbitrary metrics.

Just clear visibility of spend that has never produced a sale or a viable lead or has consistently delivered sub 1.0 ROAS (or your preferred ROAS) activity that is unlikely to ever convert based on your account’s own performance.

Why 1.0 ROAS?

Because no one wants to explain why they’re losing money for every £/$ spent. We can set it to whatever ROAS you wish, just let us know your preference.

We tested over $500m in ad spend before the MLoD Suite was released.

Most advertisers are shocked by what we uncover and even happier when they implement the findings.

Across a wide range of accounts, 10–30% of total spend is typically tied up in activity that has either never converted or has consistently returned less than 1.0 ROAS. Left unchecked, this spend continues to drain budget and suppress overall account performance month after month.

Our MLoD Suite

Identifies spend that has never generated
a return or has delivered sub 1.0 ROAS
(or your preferred ROAS)

Shows exactly where budget is being
silently wasted

Enables you to automatically reallocate spend to higher-performing campaigns

Helps increase sales
at existing
budget levels

Supports scaling PMax
and AI Max by unlocking
more budget at a
better ROAS

New for 2026 - Relevancy MLoD

Taking optimisation to an even more granular perspective,
this is like a quality score improver for the words in your account.

Even before you get a conversion you have clicks and impressions, too many impressions and not enough clicks are damaging to your account and work against the expectations of Googles Machine Learning to serve your ads.

This report looks for words at an Ad Group level which are getting lots of impressions and few clicks. We typically find the savings in this report are 3 times the amount of any of the other reports. Which stands to reason as most of what you spend on Google is wasted.

Google doesn’t have any machine learning to deal with waste, only with conversions which is generally a tiny 3% of your spend.

Reverse MLOD

Our technology’s accuracy in predicting failure is so high that Reverse MLoD isn’t necessary for most customers.
However, we developed it to provide reassurance that our tech is as effective as we claim.
Reverse MLoD retrospectively checks our work and continuously monitors if any negatives we’ve added have gone on to generate sales.

In the rare instances it detects something, it’s usually associated with high-value offline sales, such as a $20k generator.
If your average basket values are smaller, you’re unlikely to see anything in this report.
Nonetheless, it’s a valuable feature that offers peace of mind and demonstrates our commitment to precision and reliability.

Why Use Dream Agility As A Trusted Partner

We’ve been running a 365 24/7 service for over 8 years serving ads in over 20 countries

MloD optimises Google Shopping, PMax, AI Max, Search and Display. Bing MLoD is also available.

Our free pre-audit ensures that only accounts that benefit from the service are put on it.

MLoD is Multi Lingual, if you don’t speak the language it doesn’t matter MloD will safely deal with the language barrier for you.

Gets results instantly, so there’s no waiting months to see if you’re going to get a return.

See what MLoD results look like on your account with a no obligation free audit!
You can do it yourself via our easy to use Audit Suite by clicking below