Performance Protection

Have your sales plateaued, or are you struggling to scale sales without disproportionally increasing spend?
You need Performance Protection, the only AI of its kind, eliminating underperformance to focus spend where it moves the dial.

Performance Protection

Have your sales plateaued, or are you struggling to scale sales without disproportionally increasing spend?
You need Performance Protection, the only AI of its kind, eliminating underperformance to focus spend where it moves the dial.

Performance Protection

Have your sales plateaued, or are you struggling to scale sales without disproportionally increasing spend?
You need Performance Protection, the only AI of its kind, eliminating underperformance to focus spend where it moves the dial.

Optimisation Only Works Where Performance Already Exists

Most paid media optimisation relies on machine learning and performance signals. When spend meets certain thresholds, it can be optimised effectively. But the vast majority of paid media activity sits outside those thresholds.

Not because it’s badly managed, but because there isn’t enough signal for optimisation to work. Spend still happens, budgets are still consumed, and impressions and clicks are still generated, just without meaningful performance or protection.

Performance plateaus and increased sales can be hard to achieve without impacting ROAS. Agencies and inhouse teams using scripts and AdWords editor can only scrape the surface of the data we can discover.

Performance Protection exists to address the largest unprotected exposure in paid media.

It continuously monitors and controls spend that cannot be optimised by default, preventing waste, reducing signal distortion, and strengthening the results you’re trying to improve elsewhere in the account.

Built for What Can’t Be Optimised

Performance Protection is powered by a proprietary AI tech built specifically to analyse paid media spend that sits outside traditional optimisation.

It does not rely on generic models, open-source frameworks, or optimisation logic designed for high-performing activity. It was built from the ground up to identify waste, structural risk, and loss patterns where there is little or no performance signal.

This system exists to do one thing:
Protect paid media spend that Google and other tools cannot optimise.

It operates independently of bidding strategies, campaign structures, and creative testing and this why it can see issues conventional optimisation cannot.

Trained exclusively on over $500m in real paid media spend
- not shared models or public datasets.

Why Hasn’t This Existed Before?

Most paid media services are built around optimisation.

Platforms like Googe optimise where there is sufficient performance signal. Agencies focus on
improving outcomes within those optimisable areas. Tools prioritise what can be measured, attributed, and scaled.

But the largest part of paid media spend sits outside optimisation by default.

When this spend is left unmanaged, it inflates
impressions, absorbs clicks, it distorts the
signals optimisation depends on making it harder, not easier, for the rest of the
account to perform efficiently.

Reducing waste in this part of the system
doesn’t just save money and salvage spend
that’s better allocated elsewhere. It improves signal quality, increases conversion rates, and strengthens ROAS and sales across the
account, without inflating spend.

Typically to grow sales your options have been limited to increasing spend which also disproportionately increases wasted spend.
Now you can grow sales by protecting performance and making your waste
work for you.

Here’s the other BIG reason why nobody else has built it; some of our clients have had the same level of spend for
years but have scaled sales year on year by double digits.

They’re paying the same fee for our managed services as they did years ago. The industry increases its fees by increasing
your spend, there is no incentive for reducing or maintaining levels of spend whilst growing performance.

Performance Protection exists because
this part of paid media has no natural owner

despite its outsized impact on overall performance

It Protects Unoptimisable Spend And Improves The Signals Optimisation Depends On

What exactly is
Performance Protection?

Performance Protection is a continuously running cloud based application that analyses unoptimisable paid media spend and the signals it generates. It connects to your Google and Bing accounts via their API’s and pushes the report recommendations automatically at the safest level of performance.

It operates in the background, identifying waste, controlling exposure, and reallocating spend away from poor-quality activity, ensuring your account remains protected every day and allowing your optimisation strategy to perform at its very best. It works independently of any other tools or applications you may use and fits into any tech stack. It will not interfere/overlap with any other conversion optimsation activity.

You can have Performance Protection as part of a managed service or as a tech for in-house teams.

See what Performance protection results look like on your
account with a no obligation free audit!

You can do it yourself via our easy to use Audit Suite by clicking below

Or book in with us and we can do the audit for you