Selling profitably in retail has never been harder.
Margins are tight, competition is relentless, and platforms like
Google increasingly prioritise automation over commercial reality.
If your best-selling products only work when everything is
perfectly aligned, then your marketing technology needs to be
doing far more than “driving traffic”.
That’s where we excel!
Our retail offering is engineered specifically for businesses where
profitability matters more than vanity metrics.
We don’t optimise for clicks or even revenue in isolation –
we optimise for margin-aware growth, ensuring that products with
the smallest room for error are still able to scale sustainably.
We’ve worked with retailers selling everything from fashion and
health products, engineering and technical products, through to
premium branded goods, luxury and high-volume ecommerce, where a
small swing in ROAS can be the difference between growth and loss.
Most retail accounts fail or plateau because of weak or poorly controlled product feeds. Google can only work with the data it’s given – and most feeds are bloated, inaccurate, slow to update, or blind to commercial priorities.
This is especially critical in highly competitive retail sectors where top-performing products disappearing from the feed
can destroy targets overnight.
Many retailers have seen mixed results at best in Pmax.
The problem isn’t PMax itself – it’s the lack of control, transparency,
and commercial feedback. Our technology removes the
waste before Google’s algorithms ever see it.
By improving conversion rates and eliminating unprofitable signals,
we make your account a stronger candidate for Google’s machine
learning – without handing over control of your margins. In short:
we make automation work for your business, not against it.
We’ve delivered significant uplifts for large-scale retailers operating in brutally competitive markets.
For example, while working with Chemist Warehouse, Australia’s third-largest retailer with over $3bn in turnover, our machine-learning-driven optimisation delivered:
We’ve also worked with retailers like The Protein Works, where feed accuracy, ingredient compliance, and stock visibility were critical to sustaining growth in one of the most cut-throat ecommerce markets in Europe.
Across our retail clients, the pattern is consistent:
better feeds → better signals → better conversion rates → better profitability.
Retail performance marketing isn’t about “more products, more ads, more spend”.
It’s about precision, control, and knowing exactly where profit is made or lost.
If you’re a retailer struggling with thin margins, volatile inventory, or underperforming Shopping
and PMax campaigns, we can help you regain control and scale profitably.
To see real-world examples of how we’ve done this across retail, ecommerce
and multichannel businesses,view our customer case studies.