Selling profitably in retail has never been harder. Margins are tight, competition is relentless, and platforms like Google increasingly prioritise automation over commercial reality. If your best-selling products only work when everything is perfectly aligned, then your marketing technology needs to be doing far more than “driving traffic”.
That’s where we excel!
Our retail offering is engineered specifically for businesses where profitability matters more than vanity metrics. We don’t optimise for clicks or even revenue in isolation – we optimise for margin-aware growth, ensuring that products with the smallest room for error are still able to scale sustainably.
We’ve worked with retailers selling everything from fashion and health products, engineering and technical products, through to premium branded goods, luxury and high-volume ecommerce, where a small swing in ROAS can be the difference between growth and loss.
Retail performance marketing isn’t about “more products, more ads, more spend”.
It’s about precision, control, and knowing exactly where profit is made or lost.
When spend if left unmanaged it distorts the signals optimisation depends on making it harder
for the rest of the account to perform efficiently.
Reducing waste in the part of the system doesn't just save money. It improves signal quality, increases conversion rates,
and strengthens ROAS and sales across the account, without inflating spend.
Typically to grow sales your options have been limited to increasing spend which also increases wasted spend.
Now you can grow sales by protecting performance and making your waste work for you.
We’ve delivered significant uplifts for large-scale retailers operating in brutally competitive markets.
For example, while working with Chemist Warehouse, Australia’s third-largest retailer with over $3bn in turnover, our machine-learning-driven optimisation delivered:
We’ve also worked with retailers like The Protein Works, where feed accuracy, ingredient compliance, and stock visibility were critical to sustaining growth in one of the most cut-throat ecommerce markets in Europe.
Across our retail clients, the pattern is consistent:
better feeds → better signals → better conversion rates → better profitability.
Most retail accounts fail or plateau because of weak or poorly controlled product feeds. Google can only work with the data it’s given – and most feeds are bloated, inaccurate, slow to update, or blind to commercial priorities.
Dynamically prioritise products based on margin, availability and performance
React instantly to stock changes, preventing wasted spend on unavailable products
Surpress low-margin or loss-making SKUs while scaling profitable lines
Enrich product data to improve relevance, intent matching and conversion rate
Maintain visibility on best sellers so performance doesn't collapse when inventory shifts
This is especially critical in highly competitive retail sectors where top-performing products disappearing from the feed
can destroy targets overnight.
Many retailers have seen mixed results at best in Pmax. The problem isn’t PMax itself – it’s the lack of control, transparency, and commercial feedback. Our technology removes the waste before Google’s algorithms ever see it.
By improving conversion rates and eliminating unprofitable signals, we make your account a stronger candidate for Google’s machine learning – without handing over control of your margins. In short: we make automation work for your business, not against it.
If you’re a retailer struggling with thin margins, volatile inventory, or underperforming Shopping
and PMax campaigns, we can help you regain control and scale profitably.
To see real-world examples of how we’ve done this across retail, ecommerce
and multichannel businesses,view our customer case studies.