Returns Radar Pro helps you identify and eliminate customers who are likely to return high volumes of goods, redistributing your ad spend to VIP’s with high basket values and low returns. Make sure your post returns basket values stay high while doing your part for the environment.
As e-commerce continues to grow, so does the amount of returned goods, packaging, landfill and avoidable emissions associated with that. But with Returns Radar Pro, you can proactively satisfy key stakeholder demands for sustainability. Protect your profit margins and help protect the planet.
When you have multi size variant returners combined with last minute returns, you have retuned stock that’s only fit for landfill or discounters. Returns Radar Pro will help reduce the requirement for so many size variants per order, with all the benefits that brings to stock ordering, management and cashflow.
Most businesses have adopted a robust solution to dealing with returns, this is often a pay per returned item service. Returns Radar Pro is a preventative measure to minimise attracting the highest returners and will in turn help to reduce the costs of your other returns solutions.
Your ad spend can’t differentiate between VIPs & High Returners. Let Returns Radar Pro identify your VIPs—customers with high order values and low returns—and maximize your spend by reallocating it to similar people. Get the most from your advertising budget and help save the planet from preventable emissions and waste.
Q. How do I get started with Returns Radar Pro?
A. Get in touch and we’ll give you a call to run through your options for an initial returns audit to quantify the size of your problem, quick wins and long term gains.
Q. Do you require customer details to perform the audit?
A. No, we can do the audit without any personally identifiable information.
Q. I have other returns solutions in place, why would I need Returns Radar pro?
A. Most businesses have some kind of returns management to deal with returns after the event, you may have sizing technology to help reduce returns by sending out better sizes. Neither of these stop serial returners with low or zero net basket values. Returns Radar Pro is different in that it is proactively preventing High Level Returners and people likely to be High Level Returners being targeted by your online advertising. They can still access your site via SEO or if you have them on email lists, but you won’t be paying for paid search to attract them in the first place.
Q. Isn’t having more than one returns solution in place overkill?
A. Different returns solutions have different functions, we’re helping prevent you paying to advertise online to the 20% or so of returns customers who return 100% of their order. Whilst also identifying your VIP customers so your ad spend can be targeted at increasing those high net basket values. By reducing the amount of unnecessary returns from your worst returners your fees for processing returns with your other returns solutions could also be reduced.
Q. What reductions can I expect to see in wasted packaging and emissions?
A. This depends on how much of your returns funnel you want to attack. We will work out during the audit process how much packaging is being unnecessarily wasted, and how big the emissions are that can be saved as part of the benchmark, for this part of the returns funnel. And we’ll monitor performance against this section of the funnel on a monthly basis. However, as your VIP demographic is identified and targeted we would expect to see an increase in customers with higher net basket values, so you may not see a direct reduction in the packaging purchased or emissions on outgoing deliveries. Overall as a metric per customer the waste and emissions will improve.
Q. What’s the integration process?
A. It’s different depending on which e-commerce platform you are on. For the likes of Shopify we have an App extension, for Magento and other installations we will work with your development team to integrate our solution.
Q. When will I start seeing results?
A. Returns and returners can be seasonal, e.g. men buying presents which are returned at Christmas, Valentines, Mothers day, Thanksgiving, etc. Your serial returners will be on year round. So depending on when you start in terms of your seasonal returns variations and your volume of returns, will impact how quickly you see a change. The higher the rate of returns, the sooner you can expect to see results.
Q. What is your pricing?
A. There is a cost to the audit, which is time dependent. The larger the sample size and the more variables you’d like included, will take more time to process. We will quote you dependant on your requirements.
The is a one off set up fee for installing our technology on your site, and integration with your advertising platforms. We will quote you dependant on your requirements
There is a monthly management fee for processing your data, generating reports and having a dedicated account manager to work on your returns reduction and VIP attraction strategy. This fee depends on where you’re advertising and the volume of traffic we have to process. We will quote you for this once we have completed an audit.