Is Black Friday the saviour of Christmas spending for retailers? What’s the secret sauce to avoid plummeting profits and record returns in January? It was only three weeks ago, but it seems like a distant memory now:
Starting pistol fired. Every man, woman, and child desperately climb over each other to get the best priced toaster/toy/thong for their beloved aunt/child/gran. Or that’s what the retailers hoped for.
Online was intense, and fast.
But was it a worthwhile experience for retailers and shopper alike?