Rickson, our office dog, is making headlines again! This time, it’s all thanks to BBC Worklife, who have expanded on our previous article about the threat of Temu to UK retailers. As you may recall, based on our experience with US retailers last year, we’ve been keeping a close eye on the impact of this rising trend. BBC Worklife’s piece provides even more insight into the challenges facing retailers in the age of Temu.
https://www.bbc.com/worklife/article/20240426-temu-gamification-marketing