Getting great Google reviews the easy way
This guide explains when and how to ask for Google reviews in a way that feels natural, professional, and aligned with your organisational culture. Done properly, reviews reflect real experiences and help the right people find you without putting pressure on staff or members to plead for them.
Why Google reviews matters
Google reviews help people decide whether to walk through the door for the first time, or not! People value the opinions of strangers over you when it comes to making that decision. Reviews also reflect the culture, quality, and standards of your organisation when handled properly.
When to get your team to mention leaving a review
Only after a genuinely positive interaction, for example:
- A great class or breakthrough moment
- A member says they loved the session
- A positive conversation after training
- A parent thanks you after a kids class
Do not ask:
- When someone is frustrated
- After a tough day
- Never ask as a blanket request at reception
Timing matters more than volume.
How to ask (keep it low pressure)
“Hey, if you ever feel like leaving us a Google review, this QR code makes it easy, no pressure at all.”
No follow-up. No pushing. No awkwardness.
What not to do
- Don’t leave the QR code sitting out with a generic “Please review us” sign. That’s asking for trouble when someone is dissatisfied and wants to vent publicly.
- Don’t ask everyone
- Don’t ask during complaints or issues
- Don’t offer incentives or discounts
We want reviews that are honest and representative.
Why this works
- Members feel appreciated, not pressured
- Staff don’t feel salesy or uncomfortable
- Reviews reflect real experiences
- We avoid negative or emotional reviews
A few well-timed asks beat dozens of generic ones.
Bottom line
If the moment feels good, offer the QR code.
If it doesn’t, don’t.
That’s the whole system.