Accountants can now generate huge returns running marketing campaigns
Award-winning Google Shopping specialists Dream Agility have developed a platform that offers unprecedented information about, and control of, spend, conversion and ROI on online advertising campaigns.
Dream Agility’s foundation of unique algorithms and complex mathematics means that marketing decisions based purely on detailed data breakdowns are finally a reality.
And the result, they believe, is that accountants could soon be running marketing campaigns with more effectiveness and efficiency than any traditional marketing department has ever delivered.
Glyn Powditch a qualified CIMA accountant and Dream Agility founder said: “For too long now, so many marketing departments have been run on best guesses and hunches. It just hasn’t been possible to access the granular level of detail required to make decisions based purely on data and statistical analysis.
“But for companies running online advertising campaigns on Google Shopping and Bing, those days are now finished.
“We believe that advertising online should be straightforward and based on data rather than guesswork. We wanted finance directors to be able to clearly understand how well their marketing departments are performing – and see for themselves what profits are being generated on a product by product basis from online advertising.
“For some retailers online is their main advertising channel, but Google holds back so much data that the retailers have had no idea how well individual campaigns perform – until now.”
Powditch added: “We’ve focused on areas other marketing specialists have never mastered, such as margins, delivery costs, and return rates, and built those variables into our software.
“As a result, most of our clients see between a 20 and 100 per cent uplift in sales without a PPC budget increase. In fact, in most cases they achieve that uplift in performance alongside a significant saving in spend precisely because they have all the data at hand and can pinpoint and stop any campaign not delivering a profitable ROI.”
Dream Agility is a multi-million pound software company based in Ramsbottom, Greater Manchester.
It is backed by software tycoon Derek Lilley, whose previous ventures include restaurant chains Est Est Est, Restaurant Bar & Grill, and Piccolino, as well as SaaS platform Fourth Hospitality.
And at a recent event Berlin, Dream Agility won an international award from Google in recognition of their status as one of the leading Google Shopping experts across Europe, the Middle East, and Africa.