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Free Feed Audit

The fashion industry has more problems than most when it comes to producing a high performing feed for Google. The requirement for attribute rich, search engine friendly,  data conflicts with the website requirement for users  to have interesting unique content which reflects your brand.

Our feed audit goes beyond the results you can get from Merchant Centre – which will often tell you everything is fine when in our experience usually 40% of fields have errors, Googles validation check doesn’t check the data is correct – just that it is present). We’re the only feed audit using a fashion tech visual AI to assess the potential of your feed for growth opportunities and relevance. How many more sales could you make with an attribute rich, relevant  feed?

We recently used our Visual AI to clean up and optimise the data on a $60m p.a. fashion house, creating a slew of new and highly relevant product attributes. We used these to drive the new and more relevant structures and optimised titles and descriptions. The ROAS doubled within 4 weeks.

Why Do You Need A Feed Audit?

Feed Quality

We’ve audited thousands of feeds over the years and have observed that 40% of the fields in practically every feed contain incorrect data. That’s a lot of missed opportunity.

False Confidence

Google doesn’t use it’s visual AI to check that the product images you submit match the titles and descriptions. Filled with false confidence that your feed is good, its then pumped into your paid channels where it won’t perform as well as if it was correct.

Negative Impact

It’s your data that’s matched to the search queries, and if it’s not correct, or worded in a relevant manner, then your sales, ROAS and conversions will be negatively impacted.

Why You Should Use Dream Agility's Free Feed Audit Tool

Most feed audits will give you the same feedback as merchant centre, as they’re driven by the Google API. Our feed audit is more comprehensive as it’s driven by proprietary tech. We’ve been building, auditing and dynamically optimising feeds for paid search since 2013 when Google Shopping was first launched. We were the first feed technology that was built for ‘paid search first’ which is why our feed tech get better results. The largest feed we’ve managed has been 3.5million products.