The fashion and footwear sectors have lots of problems when it comes to producing a high performing feed for Google Shopping. The requirement for attribute rich, search engine friendly data, conflicts with the website requirement for users to have interesting unique content, which positively reflects your brand. What impact could a better feed have? In an A/B test of 15k randomly sampled products with new titles compared to old titles, over the course of a month ROAS increased by 27.5% and sales by 8.5% on the new titles, this was on top of 115% increase in ROAS, 66% increase in revenue and 23% reduction in cost, achieved over 9 months on the optimised original feed. Find out what improvements could drive you more success.
Our feed audit goes beyond the results you can get from Merchant Centre – which will often tell you everything is fine, but in our experience usually 40% of fields have errors (Googles validation check doesn’t check the data is correct – just that it is present). We’re the only feed audit using a fashion tech Visual AI to assess the potential of your feed for; growth opportunities, and relevance. How many more sales could you make with an attribute rich, relevant feed? What’s stopping your feed from being more successful?
We recently used our Visual AI to clean up and optimise the data on a $60m p.a. fashion house, creating a slew of new and highly relevant product attributes. We used these to drive the new and more relevant structures and optimised titles and descriptions. The ROAS increased by 100% within 4 weeks.
Recently used to clean up and optimise the data on a $60m p.a. fashion house