Health & Wellness

Health & Wellness

Health & Wellness
performance marketing

From protein drinks to supplements, medical devices to longevity hacks if you’re looking to increase your sales performance marketing for your health and wellness products and services, it takes a special skill set.

Google has different rules in different countries and depending on the product or service you’re marketing, you’ll also have to take into consideration things like FDA and CDC rules in the US.

If you have a brand-new product/service to market then customers even being aware of your product or service as a “thing” can also impact sales, without the right growth strategy.

We’ve marketed everything from; medical trials for niche cancer treatments, specialist medical device and supplements from; the UK, EU, US and Australia. 

What’s more, we’ve won awards for it and helped bring services to market for niche conditions that would never have happened under normal marketing conditions, as the costs would have been too prohibitive to acquire the candidates for trial.

For newer products & services making the leap to Google after hitting a ceiling on social media marketing takes know how, but the dividends can be huge. Eventually you’re just marketing to people you already know on Meta and Instagram, but it’s a great way to get started. 

What most businesses don’t realise is that once a potential customer has identified they’re interested in your product/service, they’ll go back out to Google to see if they can get it at a better price and to see if there’s a competing product which is a better price. But in the meanwhile, Facebook has added this as a conversion so, it can be difficult to get a clear picture of your customer journey. Also, Meta uses the pixel on your website to then flag competing services to your potential customers, so their feed will be full of similar products to view. 

Have you ever clicked on a random ad e.g. for loft insulation, only to find your feed full of ads for providers of loft insulation?
Meta can be a double-edged sword.

A paid search paid social strategy can balance the benefits of both worlds without cannibalising each other and still deliver plenty of growth.

Taking into consideration Googles’ and the regulators rules, Google will give you the increased reach you need to target customers at the root of their search and at point of purchase.   

We’ve worked with fertility medical device manufacturer Ovusense to successfully expand UK and US territories. A topic as sensitive as marketing fertility and POCOs aids is quite challenging and faces a
myriad of restrictions. Falling foul of them can see you banned from Google.  

“Calum has been an amazing account manager, he never ceases to surprise me to come up with new ideas to grow the campaigns and reach of the product.”  Laura Underwood,  Marketing Director, Ovusense 

If you’re selling a product, you may already have been at the mercy of Google PMax and not enjoyed the success you would have liked.  That’s because it only converts at about 3% which means 97% of the money you’re spending isn’t working. We have a suite of technology to eradicate the waste in your accounts, which increases your conversion rates and then makes you a more attractive proposition for PMax’s algorithms and Machine Learning.  

We’ve provided marketing services for Australia’s 3rd largest retailer, Chemist Warehouse. With a turnover of over $3bn, selling everything from medical devices, to supplements, protein shakes, to brand marketing campaigns on behalf of the likes of Lancome, YSL and Hugo Boss. When we ran our MLoD service over their Google Shopping it delivered a 178% increase in sales at a reduction in cost.

“We’ve worked with Dream Agility for several years now and as Australia’s largest pharmacy group and leading retailer with over 400 stores and a best-in-class ecommerce offering, our in-house experts regularly review the world’s leading ecommerce and search technologies. Dream Agility have consistently generated significant uplifts, most recently cutting Google Ads costs, whilst at the same time increasing conversion value by 178% over their previous year’s performance!”. 
Paco Albie, Digital Performance and Experience Manager​,
Chemist Warehouse 

For health companies with high value products,
these will generally convert to a sale offline

It’s rare that a customer will make a 4-5 figure purchase without speaking to you directly and this breaks the link between the ad and the final purchase. Then you’re not able to optimise for more of these high intent, high value customers.

Our first party tracking solution and our Smart Scheduling Agent (SSA) bridges this gap and ensures that every sale can be connected back to the source it originated from, so you can acquire more of these customers.  Where Google only tracks a customer for 90 days,
we can track them for as long as you wish. Ensuring that even if it’s a 2-year journey, we can track and optimise for it.  

We’ve worked with American fitness equipment retailer Perform Better, who also have very high value offline conversions for the gym fitout side of their business, which can take months to convert from enquiry to sale.

We used our offline tracking to expose just how much of their offline sales were coming from Google. We discovered that they have a peak month for high converting leads which originate from a 6 month lead time. None of this is visible in Google, as Google only tracks form fills, not sales from leads. The following year we were ready for it and loaded the budget up ready for even more sales in 6 months’ time. 

We’ve been able to create a funnel in Google for high intent, high value customers and we’re ready with the budget for peaks that Google can’t anticipate from their data. Increase in revenue 69% and 35% increase ROAS, yoy every year since 2023.


“The Dream Agility team do a great job and deliver great results”.
Bob Andersen, General Manager, Perform Better 

For health and wellness companies in a highly competitive market, it doesn’t come more cut throat than Protein Supplements.  We’ve worked with the Protein Works to deliver high performance, high return campaigns in the UK and EU. 

Inventory feed optimisation and visibility of product availability were key to be able to maintain increasing sales volumes at target ROAS. Top performing products disappearing from the inventory feed can make or break targets. With little visibility of this in the  marketing team we were working blind and had to develop a product which alerted us when best sellers were unavailable to implement strategies to pick up the dip with other products.

Product/ingredient knowledge was also key to avoid certain supplements being banned from Google. It’s a very competitive, highly volatile sector and having serious tech to make sure you stay ahead is a must.

“Just to echo Laura’s words, a massive thank you to all. I can now sleep soundly again.”
Mark Coxhead, Founder & CEO, The Protein Works  

Get in touch today and see what Dream Agility can do for you