Signal IQ analyses your Google Ads data to identify the most statistically significant growth opportunities and waste reductions
across Performance Max, AI Max, Search and Shopping campaigns. Like having an extra Analyst on your team, get a safe,
second opinion on your account, with data-backed recommendations you can review and apply with confidence.

Book a demo

Signal IQ analyses your Google Ads data to identify the most statistically significant growth opportunities and waste reductions across Performance Max, AI Max, Search and Shopping campaigns. Like having an extra Analyst
on your team, get a safe, second opinion on your account, with data-backed recommendations you can review and apply with confidence.

book a demo

Signal IQ analyses your Google Ads data to identify the most statistically significant growth opportunities and waste reductions across Performance Max, AI Max, Search and Shopping campaigns. Like having an extra Analyst on your team, get a safe, second opinion on your account,
with data-backed recommendations you can review and apply with confidence.

book a demo

Optimise What Matters Most

Unlike other optimisation tech, Signal IQ analyses millions of data points and focuses
on the opportunities that are most likely to move the needle. 

Using your Google Ads performance data, Signal IQ identifies: 

Where spend is being wasted and can be reduced safely

Where additional investment is likely to generate profitable growth

Which recommendations have enough data behind them to be statistically meaningful

The result is a prioritised list of actions that an experienced performance marketing team would typically make after analysing
the account manually, if time, cost and expertise permitted.  

Built for In-House Teams 

Signal IQ is designed for businesses running established Google Ads accounts with reliable conversion tracking and sufficient
performance data. As Google Ads becomes increasingly automated, it’s more important than ever to have an independent
source of insight and a valuable second opinion helping you make better-informed decisions.

Whether you’re managing campaigns yourself or overseeing a marketing team, Signal IQ helps uncover opportunities that
can otherwise be difficult and time-consuming to identify. 

Why Teams Use Signal IQ

Prioritises the
Highest-Impact Opportunities

Removes Guesswork
from Optimisation

Identifies Statistically
Significant Actions

Helps Scale Profitable
Campaigns Safely  

Reduces Wasted Spend

Saves Hours of
Manual Analysis  

Keeps Humans in
Control of Implementation  

How Often Should You Run Signal IQ?

For most accounts, optimisation works best when changes have time to take effect, and Google’s learning systems have time to adapt. 

Recommended Schedule

Every 2–4 Weeks

Full review - ideal for most accounts and ongoing optimisation

Weekly During Peak Trading Periods

Suitable when campaign spend and conversion volume are significantly higher

Weekly Analysis

Performance Protection and Product Optimiser reviews can be checked more frequently to monitor opportunities as data develops

Typical Outcomes

Waste Reduction Opportunity 

Waste Reduction Opportunity

Reduce bids on products generating
significant spend but consistently underperforming ROAS targets.

Growth Opportunity

Increase investment in products, campaigns, ad groups, or devices that generate profitable returns with strong statistical confidence.

The Goal

Find the opportunities most likely to generate meaningful revenue growth and cost
savings - not simply create more changes.

Ready to Find Your Next Biggest Google Ads Win?

Stop relying on instinct, generic automation, and endless spreadsheets. Back up your strategy
with an independent point of expertise focused on your goals, not Googles.

Use Signal IQ to uncover the most statistically significant opportunities for growth and waste reduction in your Google Ads account.

Book a demo of signal iq today!