Google Shopping specialists Dream Agility are celebrating after delivering a record month for leading pump supplier Anchor Pumps – just eight weeks after agreeing a deal to work with the Warrington-based business.
Dream Agility’s software platform is being used to provide insights and knowledge on Anchor Pumps’s online paid shopping adverts.
Tom Corkhill, head of e-commerce at Anchor Pumps, said: “We’ve only been working with Dream Agility for two months, but we’re already seeing noticeable gains as a result of their expertise – both in increased results and reduced advertising costs.
“Their combination of complex mathematics and unique algorithms removes the guesswork from so many elements of a Google Shopping campaign, so we’re looking forward to the rest of the year with greater confidence than ever before.”
Founded in 1986, Anchor Pumps are now one of the UK’s largest distributors of pumps, spares, and accessories.
Dream Agility chief executive Elizabeth Clark said: “We’re now building some real momentum as we head towards the summer, and the results of our partnership with Anchor Pumps are a further indication of the strength of our software.
“It’s great to see so many customers doing so well on the Dream Agility platform, and we look forward to welcoming many more to the fold over the coming months.”
Ramsbottom-based Dream Agility combines mathematics and algorithms to let online advertisers control and optimise their spend, conversion and ROI.