Google Shopping specialists Dream Agility are celebrating after their application to be part of Google’s Business Coaching Programme was snubbed – because they already perform too well.
Dream Agility chief executive Elizabeth Clark made enquiries with Google after reading media reports of the ‘mini MBA’ style programme being offered by the search giants.
But Clark was pleased to hear that Dream Agility’s established high performance meant they did not need to join the programme.
Clark said: “Based on lots of things, although obviously Google won’t tell us the specifics, our health index is apparently too high for us to qualify for this programme – which is fantastic to hear and shows we’re certainly heading in the right direction.
“I’d imagine that retaining clients, on boarding clients and the size of clients all come into play. Hopefully we can keep it up over the coming months and years!”
Next month Clark and co-founder Glyn Powditch will head to Berlin as one of the top 150 agencies across Europe, the Middle East and Africa taking part in the glittering awards ceremony of Google’s Ready to Rock competition.
Dream Agility’s platform typically delivers a 20%-100% uplift for retailers using Google Shopping.
It recently helped secure the best ever month for Anchor Pumps, a leading pump retailer who have been in operation since 1986.