Dream Agility are delighted to be working with Machine Compare. Not only do they have an excellent business concept, it’s only going to be good for the environment and sustainability – who wants $5bn of unused kit being sent to landfill? Whilst their complex product feed and offering may send some running for the hills our extensive global success in B2B engineering, equipment and technical paid search, had us rubbing our hands in anticipation. We like a challenge and getting the data into a state where Google won’t rinse you and customers will be able to easily find it, is not a simple job – even with all our tech. With Engineering, equipment and technical products, it’s as much about knowing what NOT to do in an account as it is what’s best to do. If you just do what Google recommends you do, you’ll spend a fortune and not get very far. We’re really looking forward to supporting the guys with their global launch.