We’ve just closed the final gap in our Lead Generation chain: click to contract signature.
For businesses on Mindbody, serious about maximising customer acquisition from paid search, this is pretty groundbreaking.
Our new Mindbody integration means we can now track a lead from the original paid search click right through to the point where they actually become a paying customer and feed that sales value back into Google, Microsoft and ChatGPT’s Open AI Ads in real time.
Historically, the weak link has always been what happens after the lead leaves the advertising platform.
With our service we can track the click. We can track the enquiry. We can track the booked appointment. But to optimise towards the customers that actually turn into high-value sales, we need to know who bought and what they were worth – and that’s where it usually falls apart.
The business has just signed a new client. They’re stoked about the sale and they’ve moved onto the next prospect. Updating spreadsheets, consolidating data and sending conversion values back to their advertising platforms isn’t nearly as sexy.
With our Mindbody integration, nobody has to remember to do anything.
Google has its own solution – Enhanced Conversions for Leads, but that involves businesses exporting customer data and uploading it to Google. If you don’t get it back into the system within the relevant conversion window, you’ve potentially lost that conversion signal. Google relies on users to either be in thier ecosystem or being logged into a Google Account to be able to match up the sale and have to guess what the user did. We know with a much higher degree of accuracy exactly which customers purchased because we’re using first party data, so you’re going to get better optimisation decisions with our solution.
A customer signs. We know. The advertising platform gets the deal value. The campaigns can optimise towards finding more customers like the ones actually generating revenue.
And importantly, you don’t have to hand your customer database over to Google for us to do it.
We capture the sales outcome across the whole journey, irrespective of which ecosystem the customer is using.
No spreadsheets.
No chasing the sales team.
No monthly data reconciliation.
No “I’ll send you that report tomorrow.”
That’s the last piece of the puzzle we’ve been trying to solve for years.
If you’re on Mindbody and you’d like to be able to accelerate your lead generation activity with real sales data in real time, get in touch with the Dream Agility today!
