Google Ads for accountants can be expensive, with finance-related clicks often costing £/$50 or more. Discover how Google Local Services Ads can help accounting firms generate high-intent local leads without paying for every click.
Seasalt Cornwall has delivered record EBITDA of £12.1 million, demonstrating the strength and resilience of the Cornish retailer’s multichannel strategy despite another challenging year for the wider retail sector.
Track leads from the first paid search click through to sale with our new Mindbody integration. Feed real-time revenue data into Google, Microsoft and OpenAI Ads to optimise campaigns based on actual customers and sales value.
Plus-size clothing ranges are shrinking as GLP-1 use rises. But with millions of plus-size shoppers still spending, are retailers making a costly mistake?
Preparing for a PPC or digital marketing interview? Discover 10 AI topics hiring managers are increasingly looking for, from AI search optimisation and Agentic AI to attribution and AI-powered ecommerce.
Organic search traffic is changing as AI answers replace research clicks. Learn what Google Search Console, Microsoft Clarity and GA4 each reveal and what they miss.
Microsoft Clarity has taken another major step into AI Search with the launch of Topic Insights. Learn how this new feature helps businesses understand their visibility in ChatGPT, Copilot and other AI-powered search experiences and why it’s becoming essential for future SEO strategies.
AI advertising is changing how customers find businesses online. Not sure what it actually means? This simple guide explains ChatGPT and Google Gemini, why they matter, and why now is the time to prepare your business for the future of AI search and advertising.
Business owners planning to sell, raise investment or secure a substantial business loan are rightly focused on profitability, cash flow and financial reporting. However, there is another factor that is becoming increasingly important: how visible and prepared your business is for AI-powered search. As buyers and lenders look more closely at future growth, demonstrating AI readiness
AI-powered search is changing ecommerce. Discover how to enrich your product feeds using Google Merchant Center’s latest AI-focused attributes, Universal Commerce Protocol (UCP), and agentic commerce best practices to improve visibility in AI Search, Google AI Overviews, Gemini and future shopping experiences.
Google’s Universal Commerce Protocol (UCP) could fundamentally change how consumers discover and buy products online. As AI shopping moves from concept to reality, retailers need to think beyond integration and consider whether their product data, inventory and ecommerce infrastructure are ready for a world where AI agents shop on behalf of customers.
Think you need a completely new AI SEO strategy? Google says otherwise. Its latest guidance confirms that the same principles behind strong SEO also drive visibility in AI-powered search results. Here’s the short version of what matters, what doesn’t, and how businesses can stay ahead as AI search continues to evolve.
How do you know if your website is appearing in ChatGPT or Microsoft Copilot answers Microsoft Clarity’s new AI Visibility features are providing businesses with some of the first meaningful insights into how their content is being discovered, cited and used by AI-powered search experiences.
Businesses that adopt new advertising platforms early often gain the biggest competitive advantage. As ChatGPT advertising begins to emerge, forward-thinking brands have an opportunity to learn, optimise, and build market share before competition intensifies. Here’s why waiting for a fully mature platform could be a costly mistake.
Most businesses focus on improving their products and services, but some of the biggest growth opportunities come from solving problems customers face before they even buy. A recent success story from one of our clients shows how identifying a simple barrier led to rapid growth, increased customer loyalty and access to an entirely new audience.
As advertisers rush to test ChatGPT/OpenAI’s new ad capabilities, one critical limitation is quickly becoming clear: Conversion Tracking Still Appears Limited. If you want to see sales values/conversions here’s how to get round it.
We’ve seen somethings in our time, but I never thought I’d be reading reports from PwC about the impact on weight loss drugs on exercise. We could be looking at a 18-month hiatus in beginner memberships from budget conscious people who prioritise weight loss over fitness and chose a weekly jab over getting on the mat.
I’ve been to two conferences recently that highlighted the same problem from completely different sectors. Everyone has been charged with implementing AI, but they don’t know even where to start…