Health & Wellness

Wellness & Health Optimisation
Performance marketing

From supplements and medical devices to diagnostics, longevity, preventative health and emerging health technology, selling Health Optimisation & Wellness products takes a particular marketing skill set. 

Sometimes people are already searching for exactly what you sell. Sometimes you’ve created something so new that your potential customers don’t even know what to search for yet. 

We help Health Optimisation & Wellness businesses do both: capture existing demand and create new demand, using paid search, paid social, AI search visibility, first-party data and performance technology to turn innovative products into scalable growth. 

We’ve marketed health products and services across the UK, EU, US and Australia. From supplements and fertility devices to niche cancer trials, pharmacies and specialist healthcare and we’ve won awards for it.

+178% SALES - IN GOOGLE ADS COSTS
Currentbody
6_Treated
Jubilant Radiopharma
Protein Works
10_Ovusense
Purition
9_Perform Better
Ordo
M-F Athletic

Health Optimisation customers tend to do their homework. They’ll discover something on Instagram, hear about it on a podcast or from an influencer, then head off to Google, ChatGPT and other AI tools, Reddit, reviews and scientific sources to understand the product, investigate the claims and compare alternatives. 

For emerging health brands, that changes the job of performance marketing. It’s no longer enough to appear when somebody types your product name into Google. You need to understand the questions they’re asking, the problems they’re trying to solve and the research journey that could eventually lead them to you. 

That’s particularly important when you’re creating a new market. Your industry might describe something using a clinical or technical term. Your potential customer might simply be searching for a symptom, concern or outcome. 

We find the gap between the two and help make your brand discoverable. 

Moving beyond influencers and early adopters

Many emerging Health Optimisation businesses start with founder-led marketing, events, influencers and social, that’s great for the influencers, but we often here the brands are left out of pocket and the influencer moves onto the next best thing, making your product look like yesterdays news.  

It’s a great way to build an early audience. But eventually, you need to reach beyond the people who already know you. 

Once someone discovers your product on social, they rarely stay there. They search, research, compare prices and investigate competitors. 

And while they’re doing that, another brand can acquire the customer you paid to introduce to the market. 

A joined-up paid social, Google and AI search strategy means you can create awareness and be visible when that customer starts seriously researching or is ready to buy. 

Health marketing isn’t normal marketing

Google has different rules for different health products, services and countries. Depending on what you sell, ingredients, medical claims, advertising policies and regulators can all affect what you can advertise and how. 

Getting it wrong can mean disapproved ads – or worse, a suspended account. We already understand this world. 

We’ve worked across medical devices, supplements, pharmacy, fitness, fertility, clinical trials and specialist healthcare. 

For fertility medical device manufacturer OvuSense, we successfully expanded campaigns across the UK and US, navigating the additional restrictions that come with marketing sensitive health products.

“Calum has been an amazing account manager, he never ceases to surprise me to come up with new ideas to grow the campaigns and reach of the product.”

Laura Underwood

Marketing Director

For the Protein Works, we delivered high-performance campaigns across the UK and EU, combining product and ingredient knowledge with inventory and feed technology in one of the most competitive areas of Health & Wellness. 

“Just to echo Laura’s words, a massive thank you to all. I can now sleep soundly again.”

Mark Coxhead

Founder & CEO

We’ve provided marketing services for Chemist Warehouse, one of Australia’s largest retailers, selling everything from supplements and medical devices to protein shakes. 

Running our Performance Protection technology across its Google Shopping activity delivered a 178% increase in conversion value while reducing Google Ads costs.

“We’ve worked with Dream Agility for several years now and as Australia’s largest pharmacy group and leading retailer with over 400 stores and a best in class ecommerce offering, our in-house experts regularly review the world’s leading ecommerce and search technologies. Dream Agility have consistently generated significant uplifts, most recently cutting Google Ads costs, whilst at the same time increasing conversion value by 178% over their previous year’s performance!”

Paco Albie

Digital Performance & Experience Manager

Our healthcare experience also includes award-winning work recruiting candidates for specialist medical trials, where conventional marketing costs could otherwise have made reaching patients with niche conditions prohibitively expensive.

“We were looking for a needle in a haystack, I knew from working with Dream Agility before, that if anyone could do it, they could do it!”

Laura Shaw

Senior Marketing Manager

When the customer doesn't buy online

For higher-value Health Optimisation products and services, the customer journey might look more like: 

If your marketing platform only sees the enquiry, it can’t distinguish between a form fill that
goes nowhere and a lead that becomes a £10,000 customer six months later. 

Our first-party tracking solution and Smart Scheduling Agent bridge that gap, connecting the eventual sale
back to its original marketing source so we can optimise for customers and revenue, not just leads. 

We used offline tracking with US fitness retailer Perform Better to uncover a six-month lead pattern Google couldn’t see. The resulting strategy has helped deliver a 69% increase in revenue and 35% increase in ROAS YoY since 2023. 

“The Dream Agility team do a great job and deliver great results” Perform Better, Bob Andersen General Manager

Bob Andersen

General Manager

Big ambitions don’t always start with big budgets.

Some of the most exciting businesses in Health Optimisation are still emerging. You may have proved the concept through social, influencers, events or early adopters and now need to answer the bigger question: 

Can we acquire customers profitably at scale? 

As well as working with established brands, we’re interested in working with promising Health Optimisation businesses early, finding the audience, understanding the acquisition economics and building a strategy that can grow alongside the business. 

You’ve built the product. Let’s find the people who need it.

Get in touch today and see what Dream Agility can do for you