Category: Articles

Articles

ChatGPT Can See Clicks. We Track Revenue.

As advertisers rush to test ChatGPT/OpenAI’s new ad capabilities, one critical limitation is quickly becoming clear: Conversion Tracking Still Appears Limited. If you want to see sales values/conversions here’s how to get round it.

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Articles

AI FOMO is everywhere right now

I’ve been to two conferences recently that highlighted the same problem from completely different sectors. Everyone has been charged with implementing AI, but they don’t know even  where to start…

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Articles

How to Ask for Google Reviews the Right Way

The best way to get a review is not to chase it, but to capture genuine positive experiences. Nobody likes being pressured into giving a review and your team don’t like being pressured into asking. So how do you get a Google Map choc full of those genuine 5 star reviews?

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Articles

Dream Agility makes Martech Top 50 Rankings

Dream Agility is pleased to reveal that we feature in the MarTech 50 innovation ranking for 2025!
Readers of online technology publication BusinessCloud and an expert judging panel together decided the 50 most innovative MarTech companies headquartered in the UK.

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Articles

Dream Agility and Rickson Featured on BBC Worklife on the threat caused by Temu

Rickson, our office dog, is making headlines again! This time, it’s all thanks to BBC Worklife, who have expanded on our previous article about the threat of Temu to UK retailers. As you may recall, based on our experience with US retailers last year, we’ve been keeping a close eye on the impact of this rising trend. BBC Worklife’s piece provides even more insight into the challenges facing retailers in the age of Temu.

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Articles

The Temu Threat to UK Retail

The UK retail landscape is facing unprecedented challenges from Eastern market disruptors Shein and Temu. What should the strategic response be from UK retailers?

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Articles

Seasalt Christmas Sales Surge

Despite challenging online conditions and competition from third party market places including M&S, Next and Zalando, our client , Seasalt Cornwall, has reported a 16% increase in sales year on year.

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Articles

Dream Agility Wins Best PPC Health Campaign

A great night was had by all at the Prolific North Marketing Awards, fighting off stiff competition for the Best Health Campaign. Dream Agility won the night for our innovation in the sector and outstanding results for a very challenging campaign…

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