Category: Articles

Articles

Killer AI Marketing strategy slays big names

Businesses closing is bad for the sector, but great for our Clients. There’s a good reason why our Gym Clients are thriving, whilst top names and international brands around them are closing, do you want to know why?

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Articles

The Temu Threat to UK Retail

The UK retail landscape is facing unprecedented challenges from Eastern market disruptors Shein and Temu. What should the strategic response be from UK retailers?

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Articles

Seasalt Christmas Sales Surge

Despite challenging online conditions and competition from third party market places including M&S, Next and Zalando, our client , Seasalt Cornwall, has reported a 16% increase in sales year on year.

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Articles

Dream Agility Wins Best Health Campaign

A great night was had by all at the Prolific North Marketing Awards, fighting off stiff competition for the Best Health Campaign. Dream Agility won the night for our innovation in the sector and outstanding results for a very challenging campaign…

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Articles

Influencers in 2023: Are They Still Worth Your Investment?

The digital age introduced the role of influencers, and their grip on the market has been unyielding. Cristiano Ronaldo, who leads the Instagram rich list, is a testament to their prevailing relevance. But as businesses navigate the rapidly evolving landscape of influencer marketing, there’s a pressing question: do influencers still offer the magnetic pull for sales as they did before?

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Articles

Elizabeth Clark talks metaverse with Nick Robinson on Radio 4

Post the Metaverse Fashion week in Decentraland, there was a drop off in brands from 70 to 60. Google trends reported less traffic attending than in 2022, there is currently no way for either Google or Microsoft  to commercialise the Metaverse with ads so they have little interest in it. Love it or hate it you

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