Online Fashion Retailer

6 Figure

Spend PM

21k

Child Level Sku’s

Shopping & Search

Account Type

US

Territories

Overview

This fast fashion account was on Smart on Google Shopping with regular search accounts. The disruption to business continuity would be considerable to move it back onto a regular shopping campaign so the decision was taken to try and optimise the Smart campaign better. The Product Feed had a lot of opportunity in it, as per most of the feed we see Google Merchant Centre gave it a bill of clean health, however it was full of thousands of errors and omissions. We used our Visual AI to identify new attributes for each product to enrich the feed and make it more relevant to searches. We also used these attributes to enhance the custom labels and created a whole new structure. In the meanwhile, we blasted through the Search account with MLoD to negative words from the campaigns that had never converted in the life time of the account and that statistically we predicted would never convert.

Ad spend dropped by 30% in the first 2 weeks, ROAS doubled in the next 2 weeks where the impact of improving the quality of the feed and restructuring in the shopping account took effect. The effects of the changes can really be seen in March’21 where you got a big bang on conversion/ROAS from ‘cleaning’ the Search account with MloD with ROAS across the board improving by 187% and 146% increase in revenue with a 14% decrease in ad spend. Since then, the account has maintained 100% increase in ROAS and on average 100% increase in sales, working within the budget parameters we’ve been set. The Google Shopping campaigns have been broken out onto a hybrid Performance Max / Traditional Shopping to give us greater control of the performance of some of the products. The broken out products are performing at 300% higher sales.

What people are saying

I still marvel at the fact that it’s been over a year and yet, you continue to add value for us every single month without fail. That’s down to your interest in us and your diligence. The account is a beast and it needs constant attention. I guess I still marvel that you continue to put in as much work as you did from day one, as all other agencies we’ve hired after a while lost significant interest at this point, which showed. We appreciate it, thank you.

"We’ve worked with Dream Agility for 3 years and despite the technical challenges of working with the sector we’ve been really impressed with their Machine Learning results, our Google Ads have delivered a 28% increase in sales with a 23% reduction in costs, against the same period last year."

"Dream Agility has given us the boost we were looking for, helping to drive up our revenue through their pioneering tech and cutting-edge methods, with an award winning 425% increase in sales and a 64% reduction in Google Ad costs."

"We've worked with Dream Agility for several years now and as Australia's largest pharmacy group and 3rd largest retailer, with over 400 stores and a best in class ecommerce offering, our in-house experts regularly review the world's leading ecommerce and search technologies. Dream Agility have consistently generated significant uplifts, most recently cutting Google Ads costs year on year, whilst at the same time increasing conversion value by 178% over their previous year's performance!".

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